As parents around the world attach great importance to their children, the "children's economy" has obviously heated up, and the children's consumer market has become unprecedentedly hot, and more and more investors have joined the children's playground industry. However, if investors want to obtain more profits, they still need to work harder on operations. Today, I will share with you some business skills to make your children's playground more competitive and popular.
The door should be conspicuous
To open a children's indoor playground, the design of the door is more important. The door head should be eye-catching enough, so generally choose a brighter color to match the door head, highlighting the main body, personality, decoration, and grade of the park as a whole. In this way, it is easier to attract a large number of customers to enter the store for a trial experience, and try to exchange the smallest cost for customers with the greatest hidden value!
Do a good job in pre-opening publicity
The publicity and promotion of children's parks can be operated in stages. First of all, in the early stage of operation, because the brand has not yet established a corresponding influence, the promotion should focus on expanding resources, and deepen the impression and effect by converting advertisements in exchange for experience and giving small gifts. When entering the middle and later stages, the focus of publicity should be on the handling of membership cards, so as to better convert fixed resources and achieve rapid return of funds.
Pay attention to the promotion of membership cards
Membership card is recognized as a powerful tool to attract consumers and increase turnover. Investors in children's playgrounds definitely hope that consumers will come to spend frequently, so membership cards are a very good way. They can be used as member top-up ticket discounts, and member consumption points can be exchanged for rewards, etc., to attract consumers to continue to consume. Although it is not difficult to make a membership card, the membership card system must be done well, and the maintenance of the membership system must be paid attention to, and it must not be sloppy!
Regularly promotional activities
Regularly holding promotional activities and parent-child activities will not only increase the popularity of the children's playground, but also greatly increase the popularity of its own children's indoor playground. Regularly holding activities can increase the fun of the children's playground, so as to continue to attract children to keep the park fresh. Some small-scale activities can be organized regularly in the park, such as parent-child activities, theme activities, birthday parties and other activities, and some large-scale competitions and baby programs can also be held to increase the popularity of the children's park and increase playability and interest.
Diversified profit channels
The operation of a children's playground must not be too rigid. In addition to tickets and membership cards, it can also include some maternal and child products, educational handmade toys, children's food and beverage snacks, etc., which not only provides convenience for children, but also increases its own income.