With the popularization of the concept of children in major commercial entities, the children's economy has risen strongly, especially indoor children's theme parks have been favored by many investors. Let’s analyze several models that mainly reflect the development trend of indoor children's theme parks.

Single naughty castle

Single naughty castles were very popular in the past few years, but recently single naughty castles will be equipped with some children's electric entertainment equipment, such as coconut trees, small carousels, children's swing machines, etc., to increase the attraction of single naughty castles to children.

Naughty Fort, also known as Children’s Fort, is aimed at children’s natural instincts of drilling, climbing, sliding, rolling, shaking, swinging, jumping, shaking, etc., through a scientific three-dimensional combination to form a collection of amusement, sports, educational, fitness and other functions. children's activity center. Because it is not restricted by the site (indoor only), simple management, convenient maintenance, small investment and quick recovery of funds, it is favored by investors.

Naughty castle + children's game console

With more single naughty castles, investors have moved children's game machines into indoor children's playgrounds in order to differentiate their competition, such as the more popular children's whack-a-mole games, children's swing machines, children's racing game machines, children's Shooting game consoles, children's music game consoles... This model can be understood as: naughty castle + children's video game city, and this model is becoming more and more common at present.

Naughty castle + children's game machine + creative handicraft project

We often say that indoor children's playgrounds should allow children to learn knowledge while playing, also known as "teaching through fun", which parents are very happy to see. The more functions of naughty castles and children's game consoles are to allow children to have fun. Of course, children can also learn knowledge from many children's game consoles, but this effect is not intuitive, so there are children's creative handicraft projects. born. Children's creative handicraft projects are also commonly known as children's DIY. There are many types of projects, such as children's paper-cutting, children's pottery, children's painting, and children's personalized gift making.

Children's Sports Park

Children's sports park, through some children's expansion, climbing, and rope net exploration, can achieve the purpose of exercising children's physical fitness, training children's concentration, and enhancing children's self-confidence. Most of the projects in the children's sports park are children's climbing equipment, children's rock climbing, children's development, children's trampoline and other projects.

Children's Career Experience Hall

The Children's Occupational Experience Hall is a place where children can learn about and get in touch with the real world by simulating and experiencing adult occupations and roles. This venue has the same shape and landscape as the real city, has simulated social rules and culture, and has management systems, financial systems, security systems, social service systems, etc.

Children's Sports Park

Children's sports park, through some children's expansion, climbing, and rope net exploration, can achieve the purpose of exercising children's physical fitness, training children's concentration, and enhancing children's self-confidence. Most of the projects in the children's sports park are children's climbing equipment, children's rock climbing, children's development, children's trampoline and other projects.

Children's Career Experience Hall

The Children's Occupational Experience Hall is a place where children can learn about and get in touch with the real world by simulating and experiencing adult occupations and roles. This venue has the same shape and landscape as the real city, has simulated social rules and culture, and has management systems, financial systems, security systems, social service systems, etc.

Theme children's amusement park

Themed children's amusement parks currently have two main modes. One is to focus on a certain field of children's entertainment and form entertainment items with the characteristics of the park, such as children's water gymnasium, magic theme park, indoor constant temperature theme water park, etc.; It is combined with the animation (painting) characters familiar to children, that is, the mode of "anime IP + children's paradise". The main brand or feature of themed children's amusement parks has a tendency to gradually spread in the children's playground industry.

From the above several development models, it can be foreseen that the future development trend of indoor children's playgrounds:

1、Branding

Survival of the fittest is the natural law of social development. With the increasing number of indoor children's playgrounds, the competition is also fierce. How is your ride? How is your service? What are your security measures? These are the focus of customers' attention, and it is impossible for customers to spend too much time getting to know you, so word of mouth and brand are particularly important.

2、specialization

In order to solve the problem of homogenization of indoor children's playgrounds, children's entertainment projects will gradually form "one brand with multiple themes, and dig deep into a single project of children's entertainment to form a characteristic entertainment project.

3、Scale up

With the gradual saturation of the children's play market in the future, if they want to occupy a place in the first-tier cities, the amusement items in the indoor children's playground will increase and the scale will become larger, and the living space of small and medium-sized indoor children's playgrounds will continue to shrink. Thus moving to the second and third tier cities.

4、family entertainment

Indoor children's playground is not only a playground for children, but also a place for future family entertainment. On weekends, taking children to children's paradise has become a normal activity for many families. Children's amusement projects can retain children, but what projects are used to retain parents? This is what operators of children's playgrounds need to think about.