When it comes to investing in entrepreneurship, many people immediately think of opening an indoor children's playground.Indeed, judging from the current development trend, the children's business is very promising. Moreover, with the relaxation of childbearing policies and the change in the concept of child-rearing of new-generation parents, many families are investing more and more in their children's growth. In this context, related children's industry projects have been developed vigorously, and many people have turned their entrepreneurial direction to children's projects, especially the children's playground industry.
So, how to operate such a good indoor children's playground project? What problems should be paid attention to in the operation process? Below, summarize the following key points for attention! Hope it helps you who want to invest!
Consider target customers
To invest in an indoor children's playground, we must first consider our target customers and understand the age group of the target population around the children's playground! Are there more children aged 1 to 6 who have not gone to school, or primary school students who have just entered school, or are there more middle school students who are older and want to do outward bound training? Only by understanding the information of target customers can we open an attractive and profitable children's playground according to customer needs.
The venue is the premise of opening a children's playground, and an assessment of the flow of people and business prospects around the children's playground should be made in advance. It can be considered to choose near large shopping malls, shopping malls, supermarkets, communities and surrounding areas, primary schools, kindergartens, street-facing shops where similar shops gather, etc. Popularity determines income.
Children's playgrounds can be large or small, ranging from tens of square meters to tens of thousands of square meters. Investors should carefully evaluate the site area of the children's playground based on the number of target customers and their own financial situation, and consider it carefully so as not to cause inconvenience to later operations.
Security protection and post-operation
As a small playground for children, indoor children's playgrounds need to be safe, hygienic, and fun, so that parents can bring their children to play in the park with peace of mind. Therefore, in daily operations, safety precautions must be in place.
If you want to build a more market-competitive children's playground, it is very important to do a good job in the later stage of operation and management. Standardized operation and management can ensure the long-term profitability of the park. For example: improve service quality in daily operations, increase parents' trust and loyalty to the park; plan rich activities, give children a different play experience, capture children's hearts, and cultivate customer loyalty.