For those who want to open a store and start a business, the choice of entrepreneurial direction and franchise brand are very important, but don't ignore the location of the storefront address. Everyone's business is to make a profit and realize their entrepreneurial dreams. Therefore, when opening a store, master the correct method of choosing the location of the children's playground, then the successful profit is not far away from all of us.
There are three types of neighborhoods: old neighborhoods, young neighborhoods, and new neighborhoods.
Old communities: The population is aging, and most young parents now do not have enough time to take care of their children. Most of the children are brought by grandparents. Therefore, there are many potential customers in this type of community. Coupled with the love of grandparents for their children, they are willing to pay for their children. . However, the consumption concept of the elderly is relatively backward, and the price should not be too high.
Young Community: The residential area built after 2000, the old, middle, young and young coexist, the proportion of the population is balanced, the consumption demand is diversified, and the consumption capacity of such communities is stable; it is a more suitable indoor children's amusement park venue.
New communities: The communities built after 2010 are mostly dominated by young people, with a large number of children, cultural life and outdoor activities, and have strong spending power. Such target customers have higher requirements and need to do a good job in operation management in the later stage.
The advantage of the community is that the rent level is relatively low, the investment threshold is low, and it is suitable for entrepreneurs with limited funds; the disadvantage is that the number of customer groups is limited, and it is not as popular as shopping malls.
2.The shopping mall
Shopping malls are further divided into comprehensive shopping malls, rental shopping malls and supermarket shopping malls.
Comprehensive shopping malls are generally classified into clear categories, integrated with eating, drinking, and entertainment. The target customers of comprehensive shopping malls have a high consumption level and do not care about the price. They only care about whether the children's playground is fun or not and the service is not in place. It is suitable for entrepreneurs with sufficient funds to open a higher-end children's playground.
Rental malls are generally leased at the beginning, and the cost is not too high. Once the investment is successful, it will become very popular, and it is also an ideal venue for children's playgrounds.
Supermarket-type shopping malls are generally very popular, but it is difficult to settle in, and there are certain requirements for brands. It is more suitable for children's paradise franchise stores with brand support.
The advantage of the shopping mall is that it is popular and the customer's economic ability is strong, so there is no need to worry about the later income; the disadvantage is that the investment amount is large, which is more suitable for entrepreneurs with sufficient funds.
3.Near the school
Near kindergartens, primary schools and other schools, this is an area closer to the target customers. There is sufficient passenger flow and the rent is suitable. However, due to the sufficient passenger flow, the site area should not be too small. Many schools are located in remote locations, and it is difficult to find suitable venues nearby.
Whether it is in the community or near shopping malls and schools, the flow of people is very large. You can start from your own economic strength and see where to open the store.